A Brief History of Bath and Body Works

In an effort to remain competitive and to introduce their products to a greater consumer audience, Bath and Body Works coupons have begun appearing on the Internet. These coupons allow buyers to enjoy their products at a discount and encourage consumers to buy more products and try new products in their line. The use of coupons allows the buyer to save on their purchase, in the hopes that once they try the product they will become loyal customers and to encourage new customers to try the products. The following is a brief history of the body and bath products brand.

Bath and Body Works, LLC, is a US-based retail store, owned by the Limited Brands Company. Bath and Body Works, LLC has a focus on fragranced hand and body lotions and bath-related items, as well as fragrance for the home and other body-care products. The company was established in 1990 in New Albany, Ohio and now has 1,600 stores across the United States and Canada. In 2006, the company began releasing a seasonal catalog and created a website, as well as premiered its first television commercial. In January 2006 the net sales for the company were US$2,285,000,000, which was considerably more than any other of the brands under the Limited Brands Company with the exception of the Victoria's Secret Company.

The company was developed with the intention of bringing spa level products into the homes of consumers. By creating luxurious products that are readily available to the consumer in a variety of scents and body care options, Bath and Body Works has attempted to make health, wellness and personal care available to the public every day and in every home. The company has focused on continual development with the introduction of new fragrances, and the use natural ingredients and botanical options. Bath and Body Works is also committed to providing effective products that mirror spa treatments but are easy to use within the home.

In January 2008, the company purchased the Canadian retail chain, La Senza, and opened six Bath and Body Works locations across Canada. This acquisition allowed them to enter into the expanding Canadian market and positioned them to counter their strongest competitor in Canada, The Body Shop. The company also offers shipping to Canada, furthering their expansion into the Canadian market.

In 2010 the company launched their first stores overseas, in Kuwait through the pre-eminent franchise M.H. Alshaya and more store openings in the Middle East are forthcoming.

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